Chery Named Best Value Brand in the 2026 Drivers’ Choice Awards
Chery UK has been named Autotrader’s ‘Best Value Brand’ in the 2026 Drivers’ Choice Awards, and it is easy to see why.
This award is not decided by a panel of judges or industry experts. Instead, it’s based on feedback from thousands of real owners who live with their vehicles every day, making it one of the most meaningful awards a manufacturer can receive. It reflects the complete ownership experience, from reliability and running costs to standard equipment, technology and overall satisfaction.
After Dacia’s long-standing winning streak came to an end, Chery claimed the title of Best Value Brand 2026, with JAECOO – one of Chery’s premium SUV brands – finishing as runner up. This represents an impressive achievement for Chery UK, with both brands receiving recognition from UK drivers.
What makes Chery such great value?
Value is about far more than simply offering an affordable price. Chery has built its reputation by delivering vehicles that come generously equipped as standard, meaning customers don’t have to pay extra for many of the features that are often optional elsewhere.
Across the range, drivers can expect premium-style interiors, large touchscreen infotainment systems, advanced driver assistance technology, high levels of safety equipment and generous manufacturer warranties. Combined with competitive pricing and efficient powertrains, Chery offers exceptional value without compromising on quality or everyday practicality.
If you’d like to know more about the Chery brand, its innovative technology and growing SUV range, explore our complete Chery guide here.
Why is Chery becoming so popular?
Chery’s latest models have been developed with modern families and commuters in mind. Whether you’re looking for a comfortable SUV for the school run, a practical car for longer motorway journeys or an efficient hybrid for everyday driving, Chery combines stylish design with technology that genuinely improves the driving experience.
As part of one of the world’s largest automotive manufacturers, Chery also benefits from significant investment in research and development. The company is at the forefront of hybrid technology, innovation and vehicle safety, with millions of vehicles sold globally across more than 100 countries.
The new era for the UK car market
This year’s Drivers’ Choice Awards reflect a significant shift in the UK automotive industry. Every finalist in the Best Value Brand category was a relatively new entrant to the UK market, highlighting a growing willingness among motorists to look beyond traditional manufacturers when choosing their next car.
Rather than relying on a well-known badge, today’s driver are placing greater emphasis on value for money technology, reliability and overall ownership experience. It’s a trend that’s helping innovative manufacturers like Chery establish themselves as serious competitors in the UK.
As awareness of emerging automotive brands continues to grow, awards based on genuine owner feedback demonstrate that customers are increasingly rewarding brands that delivery quality, innovation and value over heritage.
Experience Award-Winning Value at Sandown Chery Newbury
Being named Autotrader’s Best Value Brand 2026 is another milestone for Chery and reflects the brands commitment to delivering innovative technology, generous specification and exceptional value for money. As more UK drivers discover what Chery has to offer, it’s clear the brand is becoming a serious contender in the SUV market.
At Sandown Chery Newbury, we’re proud to help customers across Newbury, Reading Basingstoke, Andover, Oxford, Swindon and the surrounding areas discover the award-winning Chery range. Whether you’re just starting your research or are ready to experience a Chery for yourself, our team is here to answer your questions and help you find the right model.
Ready to experience Chery first-hand? Book a test drive at Sandown Chery Newbury today and discover why thousands of UK drivers have voted Chery the Best Value Brand of 2026.