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IMAX Enhanced® Films rolling out to Mercedes-Benz vehicles

January 14, 2025
IMAX Enhanced® Films rolling out to Mercedes-Benz vehicles
An immersive in-car entertainment experience is coming...

‘RIDEVU’, Sony’s in-car entertainment service will be available in Mercedes-Benz vehicles that feature the latest generation of MBUX this summer. Presenting its users with IMAX Enhanced content from Sony Pictures’ library.

The introduction of this service brings along an immersive in-car entertainment experience, like never before. Featuring films like ‘‘Venom: The Last Dance’, ‘Spider-Man: No Way Home’ and ‘Uncharted’. IMAX Enhanced is the closest experience to being in the theatre, users will benefit from IMAX’s expanded aspect ratio (EAR), IMAX’s proprietary DMR process and DTS:X sound, available in multiple dubbed languages.

This service will be available in the United Kingdom, US, Japan, Ireland are Germany. Alongside the films mentioned above, you will be offered access to thousands of movies to buy, rent or stream. Using ‘RIDEVU’, you can enjoy hours of entertainment on the built-in screens featured in your Mercedes-Benz. The Screen Manager can easily be used to control playback across all screens. These films can be viewed by the driver (whilst parked) and front/rear passengers.

This collaboration features three entertainment pioneers, IMAX, Sony Pictures Entertainment and DTS. “By delivering IMAX Enhanced content through RIDEVU, we are showcasing what is possible as we push the boundaries of content and audio delivery in the car starting in Mercedes-Benz models later this year.”  Said Pete Wood, SVP, digital sales, distribution, Sony Pictures Entertainment.

“We’re excited to bring IMAX fans closer to their favourite movie moments through powerfully immersive experiences in the car. This collaboration with SPE highlights our commitment to premium quality and innovation, unlocking a truly elevated in-vehicle entertainment experience that delivers the best of IMAX beyond the home.”  Said Vikram Arumilli, SVP and GM, Streaming and Consumer Technology, IMAX.

“We are bringing our most immersive sound experience directly to the vehicle in a way that hasn’t happened before. With this collaboration, we’re not just providing a quality audio experience, we’re helping bridge the gap between home and vehicle, delivering personalised entertainment where consumers want it.” Said Bill Neighbors, chief content officer for Xperi.

“With IMAX Enhanced and DTS audio within Sony Pictures Entertainment’s RIDEVU, we will add an exciting new dimension to movie-watching in a Mercedes-Benz. Our large-format HD displays give our customers the best seat in the house, filling the cockpit with vibrant colours and immersive sound, just like in a movie theatre.”  Said Magnus Östberg, Chief Software Officer, Mercedes-Benz AG.

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