Mercedes-Benz recently unveiled its new product brand for electric mobility: EQ at the Paris Motor Show.
The new brand encompasses all key aspects for customer-focused electric mobility and extends beyond the vehicle itself. EQ offers a comprehensive electric mobility ecosystem of products, services, technologies and innovations. The spectrum ranges from electric vehicles to wallboxes and charging services to home energy storage units.
The EQ portfolio will encompass all future battery-electric cars as well as the associated products and services from Mercedes-Benz.
“The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles. EQ stands for a comprehensive electric ecosystem of services, technologies and innovations.”
The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models.