Gear Up for the New Season with the Mercedes-AMG PETRONAS F1 Team and adidas

Exciting news for Formula 1 fans! adidas have announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, uniting two iconic brands in the world's fastest-growing sport. This collaboration marks a significant moment for adidas, as they enter the pinnacle of motorsport – Formula 1®.

A Partnership Built on Performance and Excellence

This partnership is a perfect match, built on a shared commitment to performance and excellence. adidas' 75 years of experience working with top athletes will support the Mercedes-AMG PETRONAS F1 Team in their drive for success. Throughout the 2025 season and beyond, the collaboration will bring a range of exciting new products for the team and its fans.

New Team Kit and Fan Gear

The partnership will break new ground in Formula 1. A specially designed team kit will be created to meet the individual needs of each team member, and this same high-performance gear will be available for fans to purchase as well. In addition to the team kit, there will also be a complete line of apparel, footwear, and accessories designed specifically for fans, including limited-edition drops throughout the year.

Pushing the Limits On and Off the Track

"We are very happy to be back in the world of motorsport," said Bjørn Gulden, CEO of adidas. "Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle products and extending the reach to a new generation of fans."

This partnership is about more than just racing; it's about innovation and fan engagement. The Mercedes-AMG PETRONAS F1 Team is excited to work with adidas to redefine what team and fanwear mean in Formula 1.