Added: 13 February 2018

Mercedes-Benz is focusing on company car drivers by giving them the opportunity to test their new car in the real world, with a new 48-hour test drive initiative.

Customers can choose to sample any model from the extensive Mercedes-Benz range for 48 hours. Each car is dropped off to and collected from the customer free of charge, and the cost of insurance is also covered by Mercedes-Benz.

Rob East, Head of Fleet, Mercedes-Benz Cars UK, said: “Our customers are at the heart of everything we do, so we’ve made getting behind the wheel of a Mercedes-Benz as hassle-free as possible.”

The campaign is designed specifically to meet the needs of end users and company car drivers, as well as fleet managers and leasing companies. Since it started on 2 January around a thousand 48-hour test drives have already been booked.

The programme is being supported by national Facebook and LinkedIn marketing along with a targeted email campaign to over 200,000 fleet end user to arrange.