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Who Are BRABUS?

November 3, 2025
Who Are BRABUS?

Introduction to BRABUS

BRABUS is a world-renowned German high-performance automotive tuning company, best known for its work with Mercedes-Benz vehicles. Founded in 1977, BRABUS has built a reputation for pushing the boundaries of luxury, performance, and customisation.

The History of BRABUS

Established by Bodo Buschmann in Bottrop, Germany, BRABUS began as a passion project to enhance the performance and aesthetics of Mercedes-Benz cars. The company quickly gained recognition for its engineering excellence and bespoke craftsmanship. Today, BRABUS is a global brand synonymous with prestige and innovation in the automotive world.

What Does BRABUS Do?

BRABUS specialises in:

  • Engine tuning and performance upgrades

  • Exterior and interior customisation

  • Luxury enhancements

  • Limited edition and bespoke vehicle builds

  • Marine and aviation projects

BRABUS and Mercedes-Benz

The Official Partnership Explained

As an official Mercedes-Benz partner, BRABUS modifications are recognised and supported by the manufacturer. This ensures that BRABUS-enhanced vehicles maintain the integrity, safety, and quality expected from Mercedes-Benz.

How BRABUS Enhances Mercedes-Benz Vehicles

BRABUS upgrades include:

  • Increased horsepower and torque

  • Aerodynamic body kits

  • Exclusive alloy wheels

  • Luxurious interior materials and finishes

  • Advanced infotainment and tech integrations

Popular BRABUS Mercedes Models

Some of the most iconic BRABUS-enhanced Mercedes-Benz models include:

  • BRABUS G63: A rugged SUV transformed into a luxury powerhouse

  • BRABUS S-Class: The epitome of executive performance and comfort

  • BRABUS E-Class and CLS: Sporty saloons with refined aggression

Beyond Mercedes - Other BRABUS Projects

BRABUS for Smart and Maybach

BRABUS also collaborates with other brands under the Daimler umbrella:

  • Smart BRABUS: Compact city cars with sporty flair

  • Maybach BRABUS: Ultra-luxury vehicles with bespoke enhancements

BRABUS in the UK - The Sandown Partnership

Sandown’s Role as Official BRABUS Representative for Southern England

Sandown Mercedes-Benz proudly serves as the official BRABUS representative for Southern England. This partnership enables customers to explore and purchase BRABUS vehicles and services through Sandown’s trusted network.

Types of BRABUS Vehicles Available

At Sandown, customers can choose from:

  • New BRABUS-enhanced Mercedes-Benz models

  • Pre-owned BRABUS vehicles

  • Bespoke BRABUS builds tailored to individual preferences

Customisation and Servicing Options

Sandown offers:

  • Personalised BRABUS styling and performance packages

  • Genuine BRABUS parts and accessories

  • BRABUS-certified servicing and maintenance

Contact Us

Sandown Motors Limited, Holes Bay Road, Poole, Dorset, BH15 2BD.

Registered In: UK 8657001.

VAT Reg. No. 642 2305 74.

Sandown Dorset and Wiltshire Ltd and Sandown Surrey and Hampshire Ltd is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.

Status Disclosure.