2020 is off to a very strong start for the Mercedes-Benz brand as it has officially been branded as the UK’s most trusted car brand, according to the 2020 Car Gurus Car Buyer Trust Index Report!
Topping a list of 21 manufacturers that have been ranked as part of the inaugural CarGurus Car Buyer Trust Index, the Mercedes-Benz brand won the title, sitting alongside Audi, Ford, Toyota and Volvo in the top 5.
20 of the brands included in the Index were based upon sales data obtained from The Society of Motor Manufacturers and Traders Ltd, with Tesla added as a brand of topical interest. 2,183 car buyers were then asked to rank the brands based on 5 key factors commonly believed to build trust: integrity, transparency, genuineness, social conscience and reliability.
Interestingly, Mercedes-Benz was most trusted overall by male car buyers, whereas Audi and Ford shared the top spot as the female favourite. There were much greater differences of opinion when it came to some of the other brands though, with Kia ranked as 2nd overall for men, but a low 15th place amongst women. MINI, on the other hand, was ranked 5th overall by women, and 15th by men.
In the words of Chris Knapman, CarGurus UK Editor:
“For consumers, having trust in a purchase – and who they are buying it from – is fundamental to the buying journey. Therefore, we created the CarGurus Car Buyer Trust Index to help gain a deeper understanding of how trust is built, and the extent to which it informs car-buying decisions.
The Car Buyer Trust Index provides unprecedented insight into the role that trust plays in the car buying process, while at the same time showing our commitment to becoming the world’s most trusted and transparent car-buying platform.”
We're delighted that Mercedes-Benz have won such an accolade and we look forward to earning the trust of many more customers here at Sandown in the years to come!
For the full article, please visit: https://www.motortrader.com/motor-trader-news/automotive-news/mercedes-benz-tops-uk-trusted-car-brand-index-06-01-2020