Personal information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
We do not consider personal information to include information that has been anonymised or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.
Personal information you give to us: This is information about you that you give to us by entering information via our websites or our social media pages or by corresponding with us by phone, email or otherwise and is provided entirely voluntarily. The information you give to us includes your name, contact details, such as phone number, email address and address, enquiry details and your opinion of our products.
To provide a valuation, we must process information provided by you. This includes
We use the information we have described to provide our service. Please see below on how the information you supply to us is used.
to share your personal information with our authorised retailers to arrange test drives or where you have requested a call back; to supply brochures and other material you have specifically requested from us; to contact you via email, text message, post or telephone with marketing information about Mercedes- Benz and smart vehicles and other products and services (see Marketing section below for further details)
We will send you details regarding your valuation when you request it by email and may send you updates we believe are of interest to you concerning your vehicle, such as stock and price alerts.
We may use and process your personal information where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including for the following purposes:
You can opt-out of these at any time on each communication sent to you and can adjust your contact preferences by emailing us at: email@example.com
Sharing with Third-Party Partners. We work with third-party partners who help us provide and improve our service. We don't sell any of your information to anyone, and we never will. We impose strict restrictions on how our partners can use and disclose the data we provide. Here are the types of third parties we share information with;
We collect, use and share the data that we have in the ways described above:
Under the General Data Protection Regulation, you have the right to access, rectify, port and erase your data. This includes the right to object to receiving communication from us by using the "unsubscribe" link in such communications of by emailing us at: firstname.lastname@example.org
We store data until it is no longer necessary to provide our service to you, or until you request your data is deleted - whichever comes first. This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs.
For deletion requests, please email: email@example.com
We protect your personal information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data management centres, and information access authorisation controls.
We access, preserve and share your information to comply with regulators, law enforcement or others:
Information we receive about you can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation, or investigations of possible violations of our terms or policies, or otherwise to prevent harm.
The data controller responsible for your information is Sandown Motors Ltd, which can be contacted by email at: DPO@sandown-mercedes.co.uk
You also have the right to lodge a complaint with Sandown Motors Ltd lead supervisory authority, the Information Commissioner.