The new smart #1 coming this Summer

The new all-electric smart #1 will arrive in the UK later this summer 2023, signalling the start of an exciting new era for smart. The compact SUV offers unprecedented levels of design and build quality in addition to an exceptionally well-equipped standard specification.

Initially available in three production variants – Pro+, Premium and BRABUS – as well as a highly exclusive Launch Edition, the #1 is priced from just £35,950 on the road (OTR), underscoring smart’s dedication to offering remarkable value for money.

Feature Highlights

Connectivity and user focus
The smart #1 is characterized by its advanced technologies. With a dedicated app environment and a customised infotainment user interface, the car builds on purposeful and human-centric technology to connect people, places, and experiences both virtually and in real life. The new smart features an avatar as an intelligent companion with AI-based voice control, implemented in the 3D user interface.

Flexible Mobility through easy sharing technology by smart
The new vehicle platform also includes a digital key based on a peer-2-peer system: via the smart app, users can share the smart #1's digital key with friends. The owners can decide which rights they want to transfer to the other users. Of course, the smart #1 is also designed with passenger safety in mind, which is optimally ensured by a wide range of vehicle assistance systems.

Clearly priced to perform
Initially available to UK buyers in Pro+, Premium and limited-edition Launch Edition trim levels, as well as an exhilarating BRABUS variant, the #1 offers drivers class-leading performance and safety in addition to an exceptional level of standard specification. What’s more, smart’s fair and transparent haggle-free pricing ensures that customers can have confidence in the value of their purchase whether they buy online or through a retailer.

The smart #1 Pro offers everything needed for modern e-mobility and so much more. Priced from £35,950 on the road. The Pro+ offers:

  • Extensive range of driving assistance systems
  • Panoramic sunroof
  • Adaptive Cruise Control
  • Heated seats
  • 360 degree surround sound
  • Intelligent voice assistant
  • LED lights

The exclusive smart #1 Launch Edition is a special statement for those who cannot wait to experience the new era of smart. Combining unique design traits and exclusive aesthetics with the long feature list of the Premium, just 100 UK examples of the Launch Edition will be available from £39,450.

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