Black has regained its crown as the most popular car colour in the UK, overtaking white which had been the most popular colour between 2013 and 2016. Prior to that, from 2009 to 2012, black had been the most popular.
An analysis by Auto Express of figures from the Society of Motor Manufacturers & Traders found that 75% of new cars sold in 2017 were either black (20.3%), grey (19.7%), white (19%) or blue (16%).
Colour Sales Market share % change on 2016
Black 515,970 20.3% +0.2%
Grey 500,714 19.7% +2.4%
White 482,099 19% -1.5%
Blue 405,758 16% +0.6%
Silver 254,192 10% -0.1%
Red 251,104 9.9% -1.4%
Green 26,834 1.1% +0.0%
Orange 19,064 0.8% +0.1%
Bronze 12,421 0.5% +0.2%
Yellow 10,301 0.4% -0.1%
Grey cars registered the biggest growth rate within the Top Ten, but overall it was sales of gold cars that increased the most – up 19.1% to around 5,000 cars. Meanwhile, the popularity of brown cars fell by 33% to around 15,000 cars, and the popularity of silver – the most popular car colour in the UK from 2000 to 2008 – continues to wane.
Meanwhile, a report published by Axalta Coating Systems shows that, on a worldwide basis, white is the most popular car colour (39% of new cars sold), ahead of black (16%), grey and silver (both 11%). The overwhelming lead of white is due mainly to Asia, where 52% of new cars sold in 2017where white.
“With its modern appeal, white continues to be the top seller worldwide,” said Nancy Lockhart, Axalta’s Global Colour Marketing Manager. She also noted that pearlescent whites had gained four percentage points last year, while solid white was two points down, and added: “Overall, light and bright colours continue to gain strength as light grey and light to medium shades of blue have increased interest in the market."