The new Mercedes-Benz A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before. It completely redefines modern luxury in the compact class, and revolutionises interior design. Technologically the new A-Class not only takes first place thanks to MBUX – Mercedes-Benz User Experience: it also offers a number of functions that were previously the preserve of the luxury class.
The interior of the new A-Class is completely redefined with its modern, avant-garde look. Mercedes-Benz has taken a completely new approach, revolutionising the compact class from the inside with a new feeling of spaciousness.
The unique interior architecture is shaped in particular by the avant-garde design of the dashboard: for the first time a cowl above the cockpit has been completely dispensed with. As a result, the wing-shaped main body of the dashboard extends from one front door to the other with no visual discontinuity. The Widescreen display is completely free-standing. The air vents in a sporty turbine-look are another highlight.
The dashboard is divided into two three-dimensional, horizontal sections: the lower section is visually separated from the main body of the dashboard by a "trench", and it appears to float in front of the dashboard. The ambient lighting enhances this effect, accentuating the free-floating impression of the substructure.
"With the fourth generation of the A-Class, we are redefining modern luxury in the compact class. To do this we have opted for a combination of uncompromisingly dynamic design and an intuitive operating concept," says Britta Seeger, the member of the Daimler AG Board of Management responsible for Mercedes-Benz Cars sales. "With MBUX – the new Mercedes-Benz User Experience – we are creating a completely new customer experience."
Form and body are what remain when creases and lines are reduced to the extreme. The interior represents modern luxury at a level previously unattained in this class, and translates intelligent technology into an emotional overall experience."
The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance. The striking radiator grille with Mercedes star, whose silhouette opens out towards the base as a reinterpretation of its predecessor, features pins in a diamond look and a central silver louvre to underline the sportiness of this model.